Big Concerts is South Africa’s largest live entertainment company. The company has promoted more than 1,000 shows with 300 international artists to an audience of more than 6 million people since South Africa’s inception to the international community in January 1992. The company is the only African promoter to feature on the Pollstar list of Top 100 promoters, consistently under the Top 50 and highest ranking position of number 13 as of June 2011, and has on numerous occasions been voted the top live entertainment company in South Africa.

Amongst many past accomplishments, Big Concerts staged the first international concert held in celebration of the lifting of the cultural boycott of South Africa in 1992 featuring Paul Simon. Since then, Big Concerts has been involved in almost every significant international live event promoted in South Africa during the last decade and has promoted numerous major international artists, including U2, Michael Jackson, Robbie Williams, Metallica, Neil Diamond, Coldplay, The Eagles, Kings of Leon, Elton John, Billy Joel, Whitney Houston and Bon Jovi, as well as major international theatre productions such as Mamma Mia, Cirque du Soleil, Lord of The Dance and Riverdance, and various other global live entertainment events including World Wrestling Entertainment, the Indian Premier League, Champions League T20 and Dunhill Symphony of Fire.